In recent years there has been a proliferation of “for profit” schools in Abuja. Schools have become big business. However, many of these privately-owned schools claim to be “International”, “American” or “British” when in reality these names are simply are marketing ploy where there is little or no resemblance to the status they claim. Consequently, the discerning parent has become very circumspect and has become wary of what schools claim. At an initial strategic planning workshop the following were identified as the expectations of the discerning parent who enrols their children at the school: –